Storybrooke Mirror
There is a town in Maine...
Est. January 19, 2012 | |
Season 4 Premiere: September 28, 2014

Welcome to Storybrooke Mirror. We are dedicated to bringing you the latest OUAT news and spoilers along with other related goodies. Feel free to send an ask with discussion topics, theories and general hello's whenever you want. This blog is not spoiler-free. Blacklist "ouat spoilers" via Tumblr Savior to avoid spoiler posts.

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'Once Upon a Time' - #1 in slot for 9th consecutive original broadcast

At 8pm, ABC freshman drama Once Upon A Time dominated its hour in Adults 18-49, holding the #1 position in its slot for its 9th consecutive original broadcast.  From 8-9pm, Once Upon A Time defeated the first hour of the season finale for CBS’ Amazing Race XX by 15%, Fox’s animated comedies (The Simpsons/Bob’s Burgers) by 50% and more than quadrupled the delivery of NBC’s Harry’s Law (+329%).

  • TV’s #1 new drama for the 2011-12 season, ABC’s Once Upon A Time stood as Sunday’s highest-rated television show for the 3rd week running with Adults 18-49.
  • Once Upon A Time generated big time-slot gains for ABC year to year, up by 11% in Total Viewers and by 43% in Adults 18-49 over first-run programming on the year-ago night.
  • Once Upon A Time was up over the prior week’s “Fast Affiliate” Adult 18-49 rating (+3%), matching a 9-week high – since 3/4/12.

EW: ‘Broken’ Ratings = Top Rated Entertainment Show!

The season two return of Once Upon a Time (11 million viewers, 3.8 adults 18-49 demo) was last night’s top-rated entertainment show and returned down only 5 percent from last year’s high flying series premiere. (See our interview with the showrunners about last night’s episode).

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TV By the Numbers: Once down by 6/10’s, but still great ratings!

On ABC, the season premiere of America’s Funniest Home Videos earned a 1.5 adults 18-49, flat with last season’s premiere. Once Upon A Time garnered a 3.3 adults 18-49 rating, down six tenths from last week’s 3.9 premiere rating.

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Once Upon a Time drops 12% in demo ratings

ABC, meanwhile, had more mixed news on this third Sunday of the new TV season with its line-up of veteran America’s Funniest Home Videos (#3: 3.7/ 6), sophomore Once Upon a Time (#3: 6.4/10), relocated Revenge (#3: 5.9/ 9) and week three of 666 Park Avenue (#4: 3.7/ 6).

(Source: spoilertv.com)

'The Crocodile' - Ratings up by 10%

Once Upon a Time‘s ratings went up Sunday night during an eagerly anticipated episode introducing Captain Hook to the fantasy series. The ABC hit, which is also Entertainment Weekly’s current cover story, delivered 9.7 million viewers and a 3.3 in the adults 18-49 demo. That’s up 10 percent following a couple post-premiere ratings drops in recent weeks.

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Once Upon a Time Ratings: Best numbers since the S2 premiere!

ABC’s Once Upon a Time was this Sunday’s lone gainer amongst scripted broadcast fare, inching up 3 percent week-to-week to deliver 10.1 million total viewers and a 3.5 demo rating — its best numbers since the Season 2 opener.

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TV By The Numbers: Once Returns Strong Against Competition

On its first telecast in 5 weeks opposite Fox’s NFL Playoff-fueled lineup (NFC Wildcard Game) and original programming on NBC, the return of Once Upon A Time made ABC the most-watched TV network in Sunday’s 8 o’clock hour and also led its time slot across all key Women (W18-34/W18-49/W25-54). On its return, Once Upon A Timemore than tripled its Adult 18-49 lead-in (+244%) at 8pm to retain 100% of its last airing in the hour on December 2, 2012. In addition, the Disney-owned drama was up over its last telecast in Adults 18-34 (+4%) and Kids 2-11 (+14%), hitting its best numbers since the beginning of November – since 11/4/12.

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Once Upon a Time Down in Ratings

8 p.m. - NBC moved into first for the 8 p.m. hour with 16.78 million viewers and a 5.1 rating among adults 18-49 for the start of the Golden Globes. CBS’ “60 Minutes” drew a football-boosted 14.84 million viewers and a 3.7 key demo rating in second. ABC’s “Once Upon a Time" was down from last week with 8.15 million viewers and a 2.8 key demo rating in third. FOX was fourth with new episodes of “The Simpsons" (5.06 million viewers and a 2.4 key demo) and "Bob’s Burgers" (4.45 million viewers and a 2.3 key demo).

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'Once Upon A Time' Ratings: Lowest Ratings this Season

ABC ran new episodes of “America’s Funniest Home Videos” (1.3), “Once Upon A Time” (2.4) and “Revenge” (1.7). Those numbers for “Once Upon a Time” and “Revenge” are the lowest they’ve been this season.

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Once Upon a Time Ratings: Down Two Tenths from ‘In The Name of the Brother’

Facing such formidable competition, both ABC’s Once Upon a Time (7 mil, down two tenths to a 2.2 rating) and Revenge (5.1 mil, down 18 percent to a 1.4) lost about 10 percent in audience while getting knocked to series-low demos — the same fate suffered by Desperate Housewives and Pan Am a year prior.

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