Storybrooke Mirror
There is a town in Maine...
Esq., January 19, 2012 | |
Countdown to 'Bleeding Through':

Welcome to Storybrooke Mirror. I am dedicated to bringing you the latest news and spoilers amongst other OUaT related goodies. Feel free to send an ask with discussion topics, theories and general hello's whenever you want. This blog is not spoiler-free. Put "spoilers" and/or "ouat spoilers" on your Tumblr Savior to keep spoiler posts hidden. :)
Follow me on my main blog | Follow me on Twitter | Check for asks here
blog navigate
Contact Me Via Email About Me *F.A.Q.* Follow Us Tags Spoiler Roundup Answered Asks

7:15am View Ratings not bad against Football!

Despite the severity of the competition, there was still some interest at CBS and ABC. CBS opened with a repeat of 60 Minutes (#2: 6.2/ 9 at 7 p.m.), followed by Undercover Boss (#2: 6.3/ 9), a repeat of The Good Wife (#3; 4.2/ 6) and an encore telecast of CSI: Miami (#2: 4.3/ 7) from 8-11 p.m. Over a 6-rating in the overnights opposite a football game this large is impressive. ABC aired veteran America’s Funniest Home Videos (#3t: 3.0/ 5), Once Upon a Time (#, 6.0/ 9), Desperate Housewives (#2; 5.5/8) and failed Pan Am (#3: 3.1/ 5) from 7-11 p.m. Also worth positively noting was Once Upon a Time doubling lead-in AFHV.

I’m no good at making sense of the demographics, ratings and all of that, but this is for those of you who can. It looks like it didn’t do too bad against football, though! :)

Read the full Ratings News on Spoilertv -HERE-.

Fruit of the Poisonous Tree - Ratings

Elsewhere, hit ABC freshman drama Once Upon a Time was on the overnight map with a third-place 6.9/10 at 8 p.m. Comparably, that built from lead-in America’s Funniest Home Videos (#3: 4.3/ 7 at 7 p.m.) by 60 percent, with growth over year-ago occupant Extreme Makeover: Home Edition (5.5/ 8 on 1/30/11) of 25 percent. But the next title in ABC’s recently acquired Hallmark Hall of Fame series, A Smile As Big as the Moon, disappointed at a 3.9/ 6 from 9-11 p.m. with the half-hour breakdown as follows:

As before, I’m no good at interpretting what ranks and such with ratings goes, but it still seems to be keeping up there.

For those of you who would like a bigger graph and can interpret such things, you can view the whole thing -HERE-.

Once Upon a Time - Skin Deep - Ratings News

Elsewhere, the results were slim opposite The Grammy Awards. Second-place ABC opened with veteran America’s Funniest Home Videos (#3: 4.4/ 7 at 7 p.m.), followed by Once Upon a Time (#2: 5.5/ 8), soon-to-conclude Desperate Housewives (#2: 4.8/ 7), which dipped to a series low, and canceled Pan Am (#3: 2.3/ 3) from 8-11 p.m. Pan Am concludes next Sunday.

Read the full breakdown -HERE-.

'What Happened to Frederick' Ratings News

Once Upon a Time remains the highest-rated show on ABC, but a second-place 6.2/10 at 8 p.m. was below average. Comparably, however, that did improve from veteran lead-in America’s Funniest Home Videos (#2: 4.8/ 8 at 7 p.m.) by 29 percent. At 9 p.m., soon-to-conclude Desperate Housewives finished second with a 5.4/ 8, which was down by 26 percent from one year earlier (7.3/11 on 2/21/11). Yes, Desperate Housewives was wise to call it quits.

You can see the full ratings news and tables -HERE-.

Once Upon a Time ratings dip in number of viewers, but pick up in demographics.

CBS’ "The Amazing Race" got a bit of a boost this week over last Sunday’s numbers, while ABC’s "Once Upon a Time" dipped with total number of viewers — most likely due to the NCAA basketball tournament running over by almost an hour and bumping shows from their time slots. However, the fairy-tale show did manage to pick up some more 18-49-year-old viewers this week, winning the demographic for the time slot.

8 p.m.  

CBS: “The Amazing Race” (10.6 million, 6.6/10)
ABC: "Once Upon a Time" (8.6 million, 5.0/8)
NBC: “Harry’s Law” (7.92 million, 5.0/8)
FOX: "The Simpsons" (5.24 million, 2.8/5)/"Bob’s Burgers" (4.4 million, 2.4/4)

18-49 leader: “Once Upon a Time” (2.9) 


'Once Upon a Time' - #1 in slot for 9th consecutive original broadcast

At 8pm, ABC freshman drama Once Upon A Time dominated its hour in Adults 18-49, holding the #1 position in its slot for its 9th consecutive original broadcast.  From 8-9pm, Once Upon A Time defeated the first hour of the season finale for CBS’ Amazing Race XX by 15%, Fox’s animated comedies (The Simpsons/Bob’s Burgers) by 50% and more than quadrupled the delivery of NBC’s Harry’s Law (+329%).

  • TV’s #1 new drama for the 2011-12 season, ABC’s Once Upon A Time stood as Sunday’s highest-rated television show for the 3rd week running with Adults 18-49.
  • Once Upon A Time generated big time-slot gains for ABC year to year, up by 11% in Total Viewers and by 43% in Adults 18-49 over first-run programming on the year-ago night.
  • Once Upon A Time was up over the prior week’s “Fast Affiliate” Adult 18-49 rating (+3%), matching a 9-week high – since 3/4/12.

EW: ‘Broken’ Ratings = Top Rated Entertainment Show!

The season two return of Once Upon a Time (11 million viewers, 3.8 adults 18-49 demo) was last night’s top-rated entertainment show and returned down only 5 percent from last year’s high flying series premiere. (See our interview with the showrunners about last night’s episode).


TV By the Numbers: Once down by 6/10’s, but still great ratings!

On ABC, the season premiere of America’s Funniest Home Videos earned a 1.5 adults 18-49, flat with last season’s premiere. Once Upon A Time garnered a 3.3 adults 18-49 rating, down six tenths from last week’s 3.9 premiere rating.


Once Upon a Time drops 12% in demo ratings

ABC, meanwhile, had more mixed news on this third Sunday of the new TV season with its line-up of veteran America’s Funniest Home Videos (#3: 3.7/ 6), sophomore Once Upon a Time (#3: 6.4/10), relocated Revenge (#3: 5.9/ 9) and week three of 666 Park Avenue (#4: 3.7/ 6).


'The Crocodile' - Ratings up by 10%

Once Upon a Time‘s ratings went up Sunday night during an eagerly anticipated episode introducing Captain Hook to the fantasy series. The ABC hit, which is also Entertainment Weekly’s current cover story, delivered 9.7 million viewers and a 3.3 in the adults 18-49 demo. That’s up 10 percent following a couple post-premiere ratings drops in recent weeks.